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About Our Mission

‘I Won’t Cheat!’



IWC provides schools, youth sports leagues, and summer camps with a character education program designed to confront the growing epidemic of dishonesty that permeates society. Through this program/curriculum, kids make a pledge (receive a certificate) not to cheat in sports, school or life; thereby helping them to feel good about their best effort-win or lose. In other words – Character Matters Most.


This is an ethics based solution to the problem that people can cheat at almost anything if they want to. The measurable success of this program results in millions of kids who will be better students, athletes, employers, employees and future parents. This step by step approach is working to change the culture of cheating.

Founder: Dale Murphy | 2 time NL MVP | Played Ball for Atlanta Braves, Philadelphia Phillies and the Colorado Rockies.

Current Project: 10 million kids completing the curriculum and making the pledge in 36 months, beginning August 2008

Foundation Type: IWC is a 501 (c) (3) public charity since July 21, 2006

Motto: Injecting Ethics into America’s Future


  1. Schools - Elementary, Jr. High and High School

  2. Leagues - Little League, Pop Warner, Youth Soccer…as well as Pro Events

  3. Camps – Summer Camps at America’s Top Universities



Little League Organization, American Youth Soccer, Major League Baseball Players Association, Pony League, National Association of Athletic Directors, American Baseball Coaches Associations, Brigham Young University Ethics Council, Final Four NCAA Coaches Convention, American Youth Football Coaches Associations, Bill Clinton Global Initiative, Orrin Hatch Families First Foundation, Taylor Hooten Foundation, Dwayne Wade, Peyton Manning, Governor Sonny Perdue, Jim Nantz, Tom Glavine, Gary Wadler – World Anti Doping Agency, Harrison Pope – Harvard Medical School


Sports Illustrated, Chicago Tribune, Yahoo Sports, Little League World Series, ESPN, Atlanta Fox, Baseball America, Bill O’Reilly, Fox Sports, Sports Business Journal, New York Times, Atlanta Journal Constitution,


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